UDC 339.5:330.23

O. V. Pyrog
Doctor of Economic Science, Professor,

A. I. Horyachka,
Bachelor of International Economics,
Lviv Polytechnic National University

THE DEVELOPMENT OF E-COMMERCE IN TERMS
OF VIRTUALIZATION INDUSTRY

Abstract. The article focuses on the analysis of the virtual economy, global trends in e-commerce, market size of e-commerce and the prospects of their development. Innovations in e-commerce, industry 4.0, which is a profitable platform for investments from around the world, are presented.
Key words: e-commerce, virtual economy, real economy, Internet, Internet sector, online stores, virtualization industry, industry 4.0, Ukraine.

References 16