УДК: 330.1:330;341,1

О. З. Уголькова
Національний університет “Львівська політехніка”

ХАРАКТЕРНІ ОСОБЛИВОСТ КЛЮЧОВИХ
КРАУДФАНДИНГОВИХ ПЛАТФОРМ

© Уголькова О. З., 2016

Розкрито поняття краудфандингу і його переваги, обґрунтовано необхідність використання цього інноваційного інструмента в Україні. Проаналізовано основні краудфандинові платформи у світі та визначено ключові особливості кожної з них. Зацікавлення викликає дослідження інформації про світовий досвід краудфан¬дингових операцій з метою забезпечення необхідної інформаційної бази для подальших деталі¬зованих наукових досліджень.
Ключові слова: краудфандинг, краудінвестинг, суспільство, інновації, підприємництво.

JEL Classification: E44, O16

O. Ugolkova
PhD student, Assistant of Department of Management and International Business
Lviv Polytechnic National University

CHARACTERISTIC PECULIARITIES
OF MAIN CROWDFUNDING WEBSITES

© Ugolkova O., 2016

The purpose of this article is to formulate the description of crowdfunding as an alternative financial instrument and to systematize the information about international experience of crowdfunding operations in order to provide the necessary information base for further detailed researches. The practical significance of the research is to develop recommendations for using the crowdfunding models of funds accumulation for small business and entrepreneurship in Ukraine.
In current article, author reveals the concept of the crowdfunding and its advantages (opportunity to obtain a significant amount of financial resources in a short period, low fees of using financial recourses, ability to evaluate the potential for the newly created company, ability to realize free analysis of potential product consumers, easy registration of project). The author justifies the need of using this innovative instrument in Ukraine. In developed countries crowdfunding has become a known and effective tool for accumulating financial resources for small and medium enterprises and entrepreneurs. This method of fundraising allows realizing a significant number of projects in various fields: culture, art, IT-sector and business. Many of these projects cannot be implemented by using services of financial intermediaries, because these projects often are not profitable for financial intermediaries and their implementation involves significant level of risks.
The article provides the characteristics of crowdfunding as an alternative financial instrument in order to disclosure the difference between the concepts of crowdfunding and crowdinvesting. Crowdfunding is the practice of funding the project or enterprise by the accumulation of small amounts of money from large numbers of people via internet. Crowdinvesting is a type of crowdfunding which is characterized by obligatory financial remuneration of donors of the project. For instance, it can be the investment in exchange for shares or rewarding donors by royalty.
The main crowdfunding platforms of the world were analyzed (Kickstarter.com, Indiegogo.com, LendingClub.com, Rrosper.com, Crowdcube.com, Crowdfunder.co.uk and Kisskissbankbank.com) and the key features of each platform were identified.
Interest of the research is in the studies of information about international experience of crowdfunding operations in order to provide the necessary information base for further detailed researches. Author formulates the following conclusion: there is a significant demand for microfinance in Ukraine, which can be secured using crowdfunding models of funds accumulation.
In conclusion author describes the enabling conditions that must be created in our country: provision visionary regulation of crowdfunding activities, implementation of effective technological solutions, and creation of basis for development of high confidence and culture that are necessary for this innovative instrument.
Keywords: crowdfunding, crowdinvesting, society, innovations, entrepreneurship.

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