Kosar N., Kuzo N. Increasing the Level of Customers Service at Service Centres as a Factor of Mobile Operators Competitive Position Strengthening

UDC 339.137.22:654.072

N. Kosar
PhD in Economics, Associate Professor

N. Kuzo
PhD in Economics, Associate Professor
Lviv Polytechnic National University

INCREASING THE LEVEL OF CUSTOMERS SERVICE
AT SERVICE CENTRES AS A FACTOR OF MOBILE OPERATORS COMPETITIVE POSITION STRENGTHENING

Abstract. It has been established that despite the global trends, in Ukraine, the number of subscribers to services of mobile operators reduced. In order to strengthen the competitive position of mobile operators it is proposed to increase the level of the services provided in customer service centers, based on the evaluation of their current level. The research proved that special attention should be given firstly to the reduction of the waiting time of customers, to the increase of the speed of service provision as well as professionalism of the employees, providing consultation services.
Keywords: mobile communication, market of services, mobile connections, customer service centers, level of service.

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