УДК 351.84:330.332

О. М. Лендєл
Мукачівський державний університет

УПРАВЛІННЯ СОЦІАЛЬНО-ЕКОНОМІЧНИМ
РОЗВИТКОМ РЕГІОНУ ЗА ДОПОМОГОЮ ДЕРЖАВНОГО РЕГУЛЮВАННЯ МЕХАНІЗМУ ЗАЛУЧЕННЯ ІНВЕСТИЦІЙ

 Лендєл О. М.., 2017

Визначено державне регулювання інвестиційної діяльності як важливий компонент регіональної системи управління соціально-економічним розвитком. Проаналізовано існуючі підходи до оцінки соціально-економічного розвитку регіону. Узагальнено іноземний досвід механізмів реалізації державної інвестиційної політики. Запропоновано набір дієвих інструментів регулювання інвестиційної діяльності для вдосконалення механізму реалізації державної інвестиційної політики.
Ключові слова: інвестиції, інвестиційна політика, інвестиційний процес, соціально-економічний розвиток, регіон, державне регулювання, регіональна політика.

Lendiel O. M.
Mukachevo State University

MANAGEMENT OF SOCIAL AND ECONOMIC
DEVELOPMENT OF THE REGION BY STATE REGULATION
OF THE MECHANISM FOR ATTRACTING INVESTMENTS

 Lendiel O. M., 2017

State regulation of the investment activities as an important component of the regional management system of social and economic development is determined in the article. Many scientific works are dedicated to the research on the subject, namely the management of social and economic development through the state regulation of mechanism of attraction investments. Detailed analysis of existing publications on the given subjects does not allow saying about the completeness and finality of coverage of this topic, which generates the need for further research due to the constant changes in the legislation, borrowing the international experience of the investment policy, focusing on the integration in the European Economic Area and others.
The growth of social and economic performance of the region under current conditions is impossible without such economic category, as an investment. Investment activity is one of the directions of the growth of fixed assets and production capacities of the national economy by using innovative technologies that promotes an increase in financial and economic indicators and solving of certain social problems of the population. Due to the activation of investment processes and targeting the major investment inflows in certain regions, the state can adjust the level of social and economic development by regulating the differentiation in their development.
The article aims to the improvement of the existing approaches to the management systems of social and economic development through the state regulation mechanism of attraction investments by improving state investment policy.
State regulation of the investment activity is an important component of the regional management systems social and economic development through the effective mechanism of attraction investments and creating favorable conditions for doing business in the region because the main purpose of the state is balanced social and economic development of all its units. Development and improving the mechanism of attracting investments takes an important place in the programs and policies of social and economic development not only for a particular region but for the whole state.
Current approaches to assessing the social and economic development of the region have been analyzed in the article. Author has allocated the general features and substantiated a need for further research due to the constant changes in the current economic conditions.
The Foreign experience of mechanisms of implementation state investment policy has been summarized. Set of effective regulatory tools of investment activity to improve the mechanism of implementation of state investment policy has been proposed.
In the article emphasized that the essence of state investment policy consists of a focused, research-based activities of public authorities to attract investment and the productive use of resources which aims to solve certain regional social and economic problems and, as a result, improving financial and economic indicators and living standards at the level of a particular region and the entire state.
Therefore, the state needs to create favorable conditions for investment activities and improve the system of investment while maximizing the beneficial effects not only for society but for investors in the first place.
Key words: investment, investment policy, investment process, social and economic development, region, state regulation, regional policy.

Література – 10

УДК 330.341.1:332.14

Г. Ю. Міщук, Н. М. Самолюк
Національний університет водного господарства та природокористування, м. Рівне

ПРОБЛЕМИ ТА МОЖЛИВОСТІ ФІНАНСУВАННЯ ІННОВАЦІЙНИХ ПРОЕКТІВ З МЕТОЮ РЕГІОНАЛЬНОГО РОЗВИТКУ В УКРАЇНІ

© Міщук Г. Ю., Самолюк Н. М., 2017

На основі аналізу джерел фінансування проектів інноваційного розвитку в Україні визначено, що в умовах модернізації бюджетних відносин та децентралізації управлін¬ських функцій зростають можливості використання зовнішніх фінансових ресурсів. Водночас підтверджено недостатню ефективність залучення коштів Державного фонду регіонального розвитку, що спеціально створений з метою підтримки місцевих ініціатив стратегічного значення. Доведено, що ефективним механізмом реалізації пріоритетних для суспільства проектів може бути їх фінансування на основі краудфандингу.
Ключові слова: інновації, краудфандинг, проект, регіональний розвиток, фінансування.

H. Y. Mishchuk, N. M. Samoliuk
National University of Waterand Environmental Engineering

ISSUES AND CAPABILITIES OF THE INNOVATIVE PROJECTS FUNDING AIMING AT REGIONAL DEVELOPMENT IN UKRAINE

© Mishchuk H. Y., Samoliuk N. M., 2017

The aim of the article is to investigate problems and opportunities for financial support of innovative projects, fulfilling the need for are regional development. In the context of tasks to ensure the effectiveness of the financial mechanism to stimulate regional development authors have analyzed the main sources of funding innovations in Ukraine compared with developed countries, have determined the effectiveness of the financial support for the implementation of innovative projects from the State Fund for Regional Development (SFRR), current trends and possibilities of alternative financial source usage for innovative ideasimplementation. It is proved,that current trends of foreign direct investment outflow and the lack of public finances for the regional development, local communities and authorities should use the external financial sources. One of them is SFRR, which iscreated to stimulate initiatives in the implementation of projects aiming at strategic priorities of the regions. However, based on the analysis of the dynamics of submitted and completed projects, it was argued that this financial resource cannot fulfill the actual needs of the community innovative development. Among the projects that have received funding,innovative proposals are not dominated; the share of traditional projects in the fields of education, housing and utilities sector, health care and sports are prevailed. The refusal to finance may not only be caused by the lack of financial resources, but also by the insufficient quality of projects. Due to the high significance of the strategic objectives of innovation (22 regions of Ukraine have identified this target as a priority) increases the weight of need to find other financial sources. In addition to grant programs, new mechanism for innovations implementation appears, called crowdfunding. It has the rapid development in the world;however it is not well developed in Ukraine. Thus, the crowdfunding world market in 2015 estimates in measures over 34 billion with predictions to increaseup to 96 billion. In Ukraine only two crowdfunding platforms are active today; they use the principle of fundraising “all or nothing”. At the same time, attracting resources via crowdfunding is the most transparent way which allows identifyingthe most appropriate needs of society. So, we assumed that the most innovative ideas were presented in the section “Technology” on crowdfunding web-sites, where we have determined that 16 from 40 of the submittedprojects gathered the required amount of funding (their value reached 115 thousand UAH per project) and included different ideas – from tools for 3D-printing, environmental projects to provide innovative solutions in medicine and education.
As a result of our study we made the following findings. Decentralization in Ukraine is accompanied by increased responsibility for development in the region. While the importance of the need to attract financial resources from all available sources are steadily increasing, as well as fiscal autonomy is not a full guarantee of the communities financial viability to finance innovative projects, the possibility to use external financial sourcessignificantly increasedtoday. SFRR, as we proved, cannot fully fulfil the financing needs of regional development. Financing innovation through crowdfunding remains undervalued alternative in Ukraine. However, raising funds from various sources requires higher activity and self-organization of local communities.
Key words: innovation, crowdfunding project, regional development, funding.

Література – 18

УДК 005.591.6

І. Є. Матвій, С. І. Матвій
Національний університет “Львівська політехніка”

ДЕЯКІ АСПЕКТИ УПРАВЛІННЯ ІННОВАЦІЙНИМИ ПРОЕКТАМИ

© Матвій І. Є., Матвій С. І., 2017

Розглянуто різні підходи щодо трактування таких економічних категорій, як “інновації”, “інноваційний проект” та “управління інноваційним проектом”. Проана¬лізовано основні аспекти реалізації інноваційних проектів в Україні на основі переліку включених проектів до державного реєстру. Визначено, що перспективними напрямами активізації інноваційної діяльності в Україні є участь у різних міжнародних програмах, грантах, реалізація спільних інноваційних проектів з іншими країнами, залучення коштів міжнародних фінансових установ під реалізацію проектів, реалізація інновацій¬них проектів за кошти місцевих органів влади та підприємств тощо. Розглянуто основні складові забезпечення ефективного управління інноваційними проектами.
Ключові слова: проект, інновації, інноваційна діяльність, інноваційний проект, управління інноваційними проектами.

I. Y. Matviy, S. I. Matviy
Lviv Polytechnic National University

SOME ASPECTS OF INNOVATIVE PROJECT MANAGEMENT

© Matviy I. Y., Matviy S. I., 2017

The article discusses various approaches to the interpretation of such economic categories as “innovation”, “innovative project” and “ innovative project management”. Innovations are newly created and (or) improved competitive technologies, products or services, as well as organizational and technical decisions of industrial, administrative, commercial or other nature, which significantly improve the structure and quality of production.
The concept of “innovative project” can be viewed in several aspects: as a set of actions to achieve innovation goals; as the process of innovative activity implementation; as a folder of documents that leads to and describes these activities. Project management in the general sense is the application of special knowledge and methods to achieve defined goals.
The implementation of innovative projects depends on many factors of the internal and external environment, interests concurrence of the project participants, the importance of the project in terms of defined priorities of the economic growth of a country, region, city, enterprise and the like. Based on the list of innovative projects, included in the national register, it is analyzed the main aspects of the innovative project implementation in Ukraine. So, we can say that the most desirable sectors for the implementation of the large-scale innovative projects in Ukraine are instrument engineering and agribusiness, for which the relative share is respectively 25 % and 18,75 %, for the aircraft industry and machinery-producing industry is 12.5 % under each, for consumer goods industry, food processing, chemical industries and medicine, and construction industry the relative share equals to 6.25 %. It should be noted that during this period, there are quite a small number of innovative projects, which cover only 9 directions of the country economic growth.
In terms of the possibilities of the innovative activity mainstreaming in Ukraine is a participation in various international programs, grants, implementation of joint innovation projects with other countries and at the expense of local authorities and enterprises, fundraising from international financial institutions for projects implementation and the like.
The article describes the basic constituents of the efficient innovation project management. In particular, the following international standards: ISO 10006, which provides a methodology that combines project management and quality control; ISO 21500: 2012, which reflects the main aspects of the project management process; P2M containing the fundamentals for managing projects and programmes for innovation implementation in enterprises; Prince 2 process-based project management methodology; the PMBOK guide, which is a body of knowledge in the field of competencies of practitioners in project management, recognized as the standard; accounting features of the innovative project management related to various phases of project implementation; methodology of project cycle management, which is based on integrated and logical framework approaches; functioning of project offices in order to improve the efficiency of planning and quality of project implementation and to use the earned value methodology (EVM) for the outcome measure and performance management of projects and programmes aimed at ensuring the effective management of the project constraints; the widespread use of IT technologies; involvement of highly qualified project managers and project teams through the transfer of the innovative project management process for outsourcing.
Key words: project, innovation, innovative activity, innovative project, innovative project management.

Література – 11

УДК 101:303+316.3

Л. Ю. Мельник
Уманський національний університет садівництва

НАУКОВО-КОНЦЕПТУАЛЬНІ ПІДХОДИ ДО ФОРМУВАННЯ СУСПІЛЬСТВА ЗНАНЬ В ІНФОРМАЦІЙНОМУ СУСПІЛЬСТВІ

© Мельник Л. Ю., 2017

Охарактеризовано концептуальні підходи до формування суспільства знань. Виокремлено характерні ознаки суспільства знань та його ключові цінності. Обґрунтовано, що процес переходу до суспільства та економіки знань – соціальний і одночасно технократичний проект модернізації. Запропоновано структуру інформа¬ційного суспільства у вигляді секторної моделі. Встановлено найхарактерніші та найприйнятніші для умов України типи формування інституційного механізму розвитку економіки знань.
Ключові слова: знання, інформаційне суспільство, суспільство знань, економіка знань, освіта.

L. Yu. Melnyk
Uman national University of horticulture

SCIENTIFIC AND CONCEPTUAL APPROACHES TO THE FORMATION OF A KNOWLEDGE SOCIETY IN THE INFORMATION SOCIETY

© Melnyk L. Yu., 2017

The concept of forming a society of a new type appeared at the turn of the Millennium, when information began to acquire qualitatively new forms – harmonised knowledge. This form of society has allowed people to move to mass production of new knowledge with the use of powerful tools, which are ICT, and received the name of the society based on knowledge, or K-society. A society of this type have acquired quite a new dimension, which, in addition to technology, have become a social, ethnic and political. Its integral components are new interdisciplinary knowledge that generate scientific and public institutes, training high-quality human capital, which provides education, creation of additional wealth on the basis of knowledge economy and formation on this basis of the integral development of the society aimed at improving the quality and security of life of all its members.
The purpose and objectives of the article. The aim of the study is to reveal the essence and concept of formation of a knowledge society in the information society. In the process of writing articles, you must perform the following tasks: describe the conceptual approaches to the formation of a knowledge society; to consider the characteristics of the knowledge society and its core values; to develop a model of the structure of the information society; to propose measures for an institutional mechanism for the development of the knowledge economy in Ukraine.
Described conceptual approaches to the formation of a knowledge society. It is proved that the knowledge society differs from an information society because the first serves to transform information into resources that allow society to take effective action, while the latter only creates and disseminates the raw data.
Some of the characteristics of the information society and its core values. It is proved that the process of transition towards a society and knowledge economy – social and at the same time technocratic modernization project. Its realization will allow to create economic and political system of a society in which not only preserved social stability but also to create conditions for active life.
Proposed the structure of the information society in the form of the sector model. It is proved that the processes of modernization of economy are not limited to technological innovation, and will inevitably be accompanied by institutional changes in the socio-economic relations and systems management. The conclusion is that the socio-economic sector is an extremely important element in the management of the state and its regions, the effectiveness of which depends on the existing institutional environment. A special role in the implementation of the new concept of social policy is given to the authorities and civil society institutions, especially institutions of self-organization and self-reliance of citizens, who act collectively, structure-forming elements of the social sector as an information economy and knowledge economy, and institutional framework to form a model of social economy. Installed typical and more acceptable for the conditions of Ukraine the types of groups an institutional mechanism for the development of the knowledge economy.
Key words: knowledge, information society, knowledge society, knowledge economy, education.

Література – 27

УДК 658.1
В. В. Нагайчук, Н. Є. Ковальчук
Вінницький навчально-науковий інститут
Тернопільського національного економічного університету
АНАЛІЗ ФІНАНСОВОЇ СТІЙКОСТІ ПІДПРИЄМСТВ
ТА НАПРЯМИ ЇЇ ЗАБЕЗПЕЧЕННЯ
 Нагайчук В. В., Ковальчук Н. Є., 2017
Досліджено економічну сутність і методичні основи оцінки фінансової стійкості, теоретичних аспектів впливу чинників на забезпечення фінансової стійкості підпри¬ємств. Розглянуто існуючі методики аналізу фінансової стійкості підприємства. Обґрун¬товано застосування показників фінансової стійкості як основного індикатора фінан¬сового благополуччя підприємства. Окреслено основні завдання аналізу фінансової стійкості підприємства та систему факторів, які впливають на фінансовий стан.
Ключові слова: фінансова стійкість, фінансова діагностика, система показників оцінки, управління фінансовими ресурсами, забезпечення фінансової стійкості.
V. V. Nahaychuk, N. Y. Kovalchuk
Vinnytsia Educational and Research Institute of Economy
of the Ternopil National Economic University
ANALYSIS OF FINANCIAL STABILITY OF ENTERPRISES
AND DIRECTIONS OF ITS PROVIDING
 Nahaichuk V. V., Kovalchyk N. Y., 2017
The article is sanctified to research of economic essence and methodical bases of estimation of financial stability, theoretical aspects of influence of factors on providing of financial stability o fenterprise structures. In the article existent methodologies of analysis of financial stability of enterprise are considered. Application of indexes of financial stability as basic indicator of financial prosperity of enterprise is reasonabled. Basic tasks to the analysis of financial stability of enterprise and system of factor that influence on the financial state are outlined.
The analysis of financial sustainability of an enterprise is the most important stage in the assessment of its activities and financial and economic well-being, reflects the results of its current, investment and financial development, contains the necessary information for investors, and also characterizes the ability of the enterprise to meet its debts and liabilities and increase its economic potential.
Researches on the issues of improving financial security, in particular, the creation of conditions for financially sustainable business activities were carried out by both domestic and foreign scientists, in particular: E.Altman, M.Aburetina, M. Bakanov, I. Blank, M. Bolyukh,
F. Butinets, V. Burchevsky, P. Buryak, L. Gilyarovskaya, O. Zaruba, O. Yefimova, A. Kovalev, V. Metz, M. Rimar, A. Sheremet and others. Despite a large number of works devoted to the problems of evaluation and management of financial sustainability of enterprises, there are practically no developments in the formation of a holistic process of managing it in modern conditions, which actualizes research in this direction.
Conclusions and perspectives of further research. As the results of the research showed, the most well-known and frequently used are coefficient and aggregate approaches, but in our opinion ball and integral approaches should be used for a reliable and more informative assessment of financial sustainability.These approaches are closely interlinked and complement each other, confirming the need for their sharing or creating a new, improved approach that would allow them to achieve and maintain a stable financial position, liquidity and solvency, timely identification of weaknesses and making sound decisions about security. financial development of the enterprise. That is why the direction of further research will be to improve the methodological support for assessing financial sustainability by developing a single integrated approach that will create the prerequisites for monitoring the financial condition of the enterprise.
Key words: financial stability, financialdiagnostics, systemofindexesofestimation, management, providingoffinancial stability, financialresources.

Література – 8.
УДК 659.113.7
Л. С. Нижник
Уманський національний університет садівництва
ЕФЕКТИВНІСТЬ РЕКЛАМНОЇ КАМПАНІЇ ЯК СКЛАДОВОЇ ОЦІНЮВАННЯ КОМПЛЕКСНОЇ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА
© Нижник Л. С., 2017
Охарактеризовано методи визначення ефекту від рекламної кампанії та доведена доцільність їх використання для впливу на рівень обізнаності споживачів про товар на знання та надання переваги, а також комерційного ефекту реклами. Зроблено класифікацію цілей рекламної кампанії залежно від того, до чого прагне організація – інформування цільової аудиторії, переконання споживачів, нагадування про товари та послуги чи укріплення позицій торгової марки. Розглянуто питання визначення оптимального розміру рекламного бюджету в перерізі загальних методів розрахунку бюджету рекламних заходів та п’яти факторів, які потрібно враховувати під час підготовки до складання рекламного бюджету.
Ключові слова: рекламна кампанія, реклама, ефект реклами, рекламний бюджет.
L. S. Nyzhnyk
Uman national University of horticulture
EFFICIENCY OF ADVERTISING CAMPAIGN LIKE COMPONENT
OF COMPLEX MARKETING ACTIVITY ENTERPRISE ASSESSMENT
© Nyzhnyk L. S., 2017
Now is the time when advertising becomes a science. If you look at advertising as an object, then in its history, advertising has a certain amount of experience, knowledge, discoveries. All this formed several basic laws of advertising, as well as methods and methods of proven and proven life. Advertising, which was once a little predictable, after working out the right approaches to it turned into one of the most reliable types of business.
In the current situation of volatile markets and increasing competition, organizations increasingly focus on organizing more effective information flows that accompany the product in all phases of its life cycle. Today it is not enough to make a qualitative competitive product, the most important issue is how to bring out and provide him with strong positions in the market, especially if the market is full of similar goods. Therefore, advertising, as part of marketing, has become one of the main levers of influence on the market. Advertising has become so important in the impact on the turnover of goods that in the West it is surprisingly included in the F. Kotler's complex of the so-called "4P" (Produkt, Price, Place, Promotion). Where advertising refers to promotion, such as personal sales, sales promotion and PR, all of which can be used either for marketing or for attracting attention to goods or services or company ideas.
The article presents the results of the study of the dependence of the effectiveness of the advertising campaign on setting goals, strategy and advertising budget. A classification of goals has been made, depending on what the organization seeks to inform the target audience, consumers' persuasion, reminders about goods and services, or strengthening of the brand position. The importance of the "Five M" rule is set at setting goals. The question of determining the optimal size of the advertising budget is considered in the context of general methods of calculating the budget of advertising measures and five factors that should be taken into account when preparing for the construction of an advertising budget, as well as the cost dependence on the product life cycle. Good planning and management of advertising also provides for the assessment of efficiency. First of all, the communicative effect of advertising is determined, that is, its potential impact on consumers' awareness of the product on knowledge and preferences. In addition to the communicative effect of advertisers, it is important to know the commercial effect of advertising. The article examines the methods of determining the effect of advertising and the feasibility of their use. A set of measures for planning an effective advertising campaign is proposed, depending on the setting of goals, strategy and advertising budget.
The realities of modern times are such that enterprises are in a state of fierce competition and continuous improvement. And advertising, at this stage, is an indispensable factor in the development and strengthening of enterprises and their brands. Therefore, the question of planning and applying an advertising campaign is an important factor in achieving the goals set. Planning an advertising campaign is a very important and responsible process in the integrated marketing activities of enterprises. And an advertising campaign, conducted in a disparate way with marketing, being autonomous, not related or weakly related to the strategic goals and tactical objectives of the organization's production and market activities, contribute to solving only individual tasks of the organization.
Key words: advertising campaign, advertising budget, strategy, efficiency, planning, goods, services, trade mark.

Література – 10.

УДК 330.341.1

І. І. Оцабрик
Національна академія державного управління при Президентові України

ОБОРОННО-ПРОМИСЛОВИЙ КОМПЛЕКС УКРАЇНИ
В УМОВАХ ЕКОНОМІКИ ПОСТІНДУСТРІАЛЬНОГО
СУСПІЛЬСТВА: АНАЛІЗ ТА ПЕРСПЕКТИВИ

© Оцабрик І. І., 2017

Проаналізовано стан оборонно-промислового комплексу (ОПК) України у сучасних умовах постіндустріальної економіки. Досліджено рейтинг витрат на оборону провідних країн світу та України за останні роки, проаналізовано досвід формування збройних сил провідних країн Європейського Союзу. Визначено можливості та перспективи ОПК України. Запропоновано шляхи вирішення проблем в ОПК.
Ключові слова: постіндустріальна економіка, оборонно-промисловий комплекс, глобалізація, гіперконкуренція, Державний бюджет, “гібридна війна”, реформування, фінансове оздоровлення галузі.

І. І. Otsabryk
Lviv Regional Institute of Public Administration of
the National Academy of Public Administration under the President of Ukraine

THE DEFENSE INDUSTRIAL COMPLEX OF UKRAINE
IN AN ECONOMY POSTINDUSTRIAL SOCIETY CONDITIONS: ANALYSIS AND PERSPECTIVES

© Otsabryk І. І., 2017

The term of “postindustrial economy” was defined. The DIC of Ukraine was analyzed in the current economic conditions of postindustrial society during 2014-2017 years. The report about globalization was explored from Credit Suisse and Rating of Global Firepower 2016, which became the basis for conclusions about the state of the defense department of leading countries. The legislative base of the defense sector in Ukraine and prospects of the defense industry were studied, and suggestions for improving its operations were made.
The purpose. To explore the status of the defense industrial complex of Ukraine and to formulate proposals for solving these problems.
The tasks. To explore features of the defense industrial complex of Ukraine in modern conditions of postindustrial economy, to analyze the possibilities and perspectives and improve its mechanism of work.
The results of research. Today, according to the report about globalization from Credit Suisse and Rating of Global Firepower 2016, where analyzed armed forces of 126 countries, Ukraine took the 30th place in the world (the first places took the USA, Russia, China, Japan and India accordingly) and the 8th place in Europe (winners: France, UK, Germany).
Conclusions. Despite some problems and a number of difficulties, which Ukraine is experiencing today, being able of “hybrid warfare”, DIC has all the prerequisites for a substantial expansion of its powers in terms of postindustrial economy not only through knowledge development and innovation, but also through knowledge, skills and gained experience in recent years. Due to new developments of the Ministry of Defense of Ukraine, the DIC has own vector of development for decades to come. Also the path is defined for implement the State program of reform and development of the DIC of Ukraine. In addition, revenues from export of Ukrainian weapons and services for military purposes are showed that Ukrainian DIC’s products in general responsible to international standards and is not inferior to their counterparts of the largest countries-exporters of military equipment.
Key words: postindustrial economy, the defense industrial complex, globalization, hypercompetition, the state budget, “hybrid warfare”, reforming, financial recovery of industry.

Література – 8

УДК 331.101.262

О. П. Подра, О. Р. Сватюк
Львівський державний університет внутрішніх справ

ЗНАЧЕННЯ ОСВІТИ ДЛЯ РОЗВИТКУ
ЕКОНОМІКИ ЗНАНЬ ТА ЛЮДСЬКОГО КАПІТАЛУ

© Подра О. П., Сватюк О. Р., 2017

Проаналізовано основні чинники та умови становлення економіки знань, досліджено вплив наукового знання та освітнього рівня населення на формування суспільства знань та економічного зростання. Проаналізовано сучасний стан та проблеми галузей освіти та науки, обґрунтована необхідність збільшення інвестицій у ці сфери для нагромадження людського капіталу. Обґрунтовано проблеми управління знаннями працівників в організації. Визначено перешкоди на шляху ефективного створення системи менеджменту знань на підприємствах. Вказано напрями організації інфраструктури Е-знань, а саме: отримання підтримки вищого керівництва; залучення до процесу максимальної кількості працівників підприємства, забезпечення надійного інформаційного середовища, розуміння роботи і знань IP-мереж; організація навчання персоналу.
Ключові слова: економіка знань, освіта, людський капітал, конкурентоспроможність, інноваційна активність, Е-знання, управління знаннями.

O. P. Podra, O. R. Svatyuk
Lviv State University of Internal Affairs

THE ESSENCE OF EDUCATION ON WAY OF KNOWLEDGE-BASED ECONOMY AND HUMAN CAPITAL DEVELOPMENT

© Podra O. P., Svatyuk O. R., 2017

Main factors and conditions of knowledge-based economy formation are analyzed, the influence of scientific knowledge and population educational level on knowledge-based economy formation and economic growth is defined in the article. Modern state and problems of educational and scientific spheres are analyzed, the necessity of investment increase in spheres for human capital accumulation is determined. The problems of workers’ knowledge management in organization are curtained. The authors found out the obstacles on the way of effective knowledge management system creation of enterprises, indicated directions of E-knowledge infrastructure organization such as to get top management encouragement; to attract the maximal amount of workers of enterprise in a process, to provide a reliable informative environment, understanding of work and knowledge of IP networks; to organize personnel studying.
Innovative development of the postindustrial economy possibilities in main part depends on quality of higher education, research institutes development, education availability for a population and life-long learning philosophy formation.
E-knowledge development requires high quality of human resources that are formed on the basis of studies and proper scientific and technical level of higher education which provides the individual growth of personality and can be interpreted as a factor of population welfare increase and public progress. According to this aim it is necessary to conduct structural changes both on makro-, mikro- and individual levels, that would promote education modernization, take into account requirements of labour-market and individual necessities of human development.
Such co-operation provides balance with an environment for the maximization of organization interests through four economic and ecologic mechanisms: distribution, co-operation, competition and evolution.
Knowledge management means new knowledge creation its stimulation and purchase. For an enterprise it means a selection, treatment and accumulation of meaningful knowledge, from external and internal sources, its maintenance, classification (or distributing) and providing availability for all workers.
Knowledge management system is the system which is built by an enterprise for introduction of knowledge management, supporting collection, storage, search, recreations, and also knowledge application.
Thus, with the purpose of successful socio-economic transformation providing in direction of knowledge-based economy and human capital development public economic policy must realize a row of measures such as: development and financing of scientific industries as major resources of the economy growing; development of mechanism of insurance of innovative risks and risks of highly technological enterprises activity, development of venture business; development of regulator instruments of favorable tax treatment of innovative activity of enterprises; development of the educational crediting system and tax credits reception; private employment agencies stimulation development
Key words: knowledge-based economy, education, human capital, competitiveness, innovative activity, E- knowledge, knowledge management.

Література – 11

УДК 338

І. М. Рєпіна
ДВНЗ “Київський національний економічний університет імені Вадима Гетьмана”

ІНТЕЛЕКТУАЛЬНИЙ ПОТЕНЦІАЛ
ІННОВАЦІЙНОГО РОЗВИТКУ УКРАЇНИ

© Рєпіна І. М., 2017

Розглянуто та систематизовано підходи до визначення інтелектуального потен¬ціалу: філософський, когнітивний, знаннєво-емпіричний, функціональний, мультипліка¬ційний, соціально-комунікаційний та інтегральний. Ідентифіковано систему інтелектуальних здібностей, які є персоніфікованими характеристиками і впливають на формування уявлення про інтелектуальний потенціал. Доведено, що інтелектуалізація суспільства є особливістю постіндустріальної економіки, яка активізує інноваційний розвиток, виступаючи підґрунтям створення інноваційної екосистеми.
Ключові слова: потенціал, інтелектуальний потенціал, інноваційний розвиток, інтелектуалізація суспільства, інноваційна екосистема, індекс людського розвитку, Глобальний індекс інновацій, Глобальний індекс конкурентоспроможності.

I. M. Riepina
SHEE “Kyiv National Economic University named after Vadym Hetman”

THE ІNTELLECTUAL POTENTІAL
OF ІNNOVATІON DEVELOPMENT OF UKRAІNE

©. Rіepіna І. M., 2017

The artіcle dіscusses and systematіcs approach to the defіnіtіon of complex multі-vector concept of “Іntellectual potentіal”: phіlosophіcal, cognіtіve, knowledge-empіrіcal, functіonal, the anіmated, socіal communіcatіon and іntegrated. Thіs wіll avoіd conflіcts wіth hіs precondіtіons research іn varіous fіelds of applіcatіon. The key tenets of dіfferentіatіon defіnіtіons іntellectual potentіal for thіs approach are: іdentіfіcatіon of the orіgіnal creatіve force (phіlosophіcal approach), a reflectіon of cognіtіve abіlіtіes (cognіtіve approach), a measure of knowledge (knowledge-empіrіcal approach), abіlіty to solve problems (functіonal approach), anіmatіon іntellectual potentіal to іnnovatіve development (the anіmated approach), the manіfestatіon of socіal behavіor (socіal and communіcatіve approach) and іnterdіscіplіnary content (the іntegrated approach). Therefore cubіc system іntellіgence system іdentіfіed іntellectual abіlіtіes that are personalіzed characterіstіcs (іntellіgence, propensіty for learnіng, creatіvіty, competence, talent, wіt, wіsdom) and іnfluence the formatіon of іdeas about іntellectual potentіal.
Proved that the іntellectualіzatіon of socіety іs a feature that actіvates the post-іndustrіal economy іnnovatіve development actіng basіs creatіng an іnnovatіve ecosystem. The level of іntellectualіzatіon of Ukraіnіan socіety іn the lіght of the world rankіngs (Human Development Іndex, Global Іnnovatіon Іndex, The Global Competіtіveness Іndex). Іt was concluded that Ukraіne enterіng the number of countrіes wіth hіgh human development step by step approachіng the communіty of European natіons tryіng to take іts rіghtful place to learn the best achіevements and enrіch theіr own іntellectual and creatіve, spіrіtual and moral herіtage. Among the most sіgnіfіcant іnnovatіon where promoters of Ukraіne allocated low level of fundіng for fundamental і applіed scіentіfіc research; іnsuffіcіent proportіon of іntangіble assets іn the cost of Ukraіnіan products; low share of Ukraіne’s presence іn the market іnnovatіon. Yet the recognіzed schools and posіtіonіng Ukraіne on prіorіty areas of global scіentіfіc and technologіcal development creates condіtіons for іntegratіon іnto the world market іnnovatіon and serves an essentіal stіmulus for іnnovatіon busіness.
For Ukraіne іt іs necessary to launch large-scale processes of self-organіzatіon of socіety, based should be based on the latest scіentіfіc advances, systemіc patterns of new methods і type. Іnteraktsіya іndіvіduals, groups і socіal іnstіtutіons should focus on coordіnatіon to achіeve the overall objectіves – namely ensurіng the prіmary needs of Ukraіnіan socіety protyentropіynoho і buіld socіal organіsm іn an aggressіve external envіronment through the development of іntellectual capacіty and effectіveness of іntellectual actіvіty. Formatіon of a strong іnnovatіon ecosystem Ukraіne should result іn the іmplementatіon of government programs to support іnnovators who are able to effіcіently perform fundamental and applіed research, dіssemіnate іnnovatіon culture among dіfferent populatіon groups and busіnesses to develop іnnovatіve іnfrastructure.
Key words: рotentіal, іntellectual potentіal, іnnovatіve development, the іntellectualіzatіon of socіety’s іnnovatіon ecosystem, Human Development Іndex, Global Іnnovatіon Іndex, The Global Competіtіveness Іndex.

Література – 11

УДК 330.161:330.828.6:330.837:330.831.2

В. Л. Смєсова
ДВНЗ “Український державний хіміко-технологічний університет”, м. Дніпро

АЛЬТЕРНАТИВНІ КОНЦЕПЦІЇ ЕКОНОМІЧНИХ
ІНТЕРЕСІВ ГОСПОДАРСТВА СЕРЕДИНИ ХХ ст.

© Смєсова В. Л., 2017

Проведено дослідження системи поглядів економістів та соціологів середини ХХ ст. щодо природи та сутності економічних інтересів, основних чинників їх формування та реалізації. Розкрито концепції нової та новітньої історичної школи, неоінституціоналізму, економістів-соціологів Ф. Найта, Й. А. Шумпетера, які розробили альтернативні теоретичні моделі економічних інтересів. Основною їх відмінністю є ретрансляція економічних інтересів як неповторного, аутентичного, особливого, заснованого на психоемоційних, соціально-історичних, морально-етичних цінностях, традиціях і звичаях господарської практики, а не на обмежено-раціональному прагненні до економічної вигоди. Економічна поведінка акторів пов’язувалася не лише з їх раціоналістичними мотивами, але і з індивідуальною спрямованістю їх прагнень, внутрішніми стереотипами та зовнішніми обмежувачами. Підкреслено наявність у прагненнях економічних акторів прагнень до ідентифікації та ототожнення власних економічних інтересів з інтересами техноструктури та суспільства, органічними елементами яких вони себе вважають. Виявлено зовнішні соціально-економічні детермінанти, які прискорюють відтворення економічних інтересів як на мікро-, так і на макроекономічному рівнях.
Ключові слова: вигода, відтворення економічних інтересів, економічна думка, еконо¬мічна поведінка, економічний інтерес, інтерес, неоінституціоналізм, новітня історична школа.

V. L. Smiesova
Ukrainian State University of Chemical Technology, Dnipro

ALTERNATIVE CONCEPTS OF ECONOMIC INTERESTS
OF ECONOMY IN THE MIDDLE OF THE XX CENTURY

© Smiesova V. L., 2017

The article is devoted to the research of the system of views of economists and sociologists of the mid-20th century, concerning the nature and essence of economic interests, the main factors of their formation and realization. The concepts of a new and modern historical school, neoinstitutionalism, economists-sociologists F. Knight, J.A Shumpeter, which have developed alternative theoretical models of economic interests are revealed. Their main difference is the retransmission of economic interests as unique, authentic, special, based on psychoemotional, socio-historical, moral and ethical values, traditions and customs of economic practice, and not on a limited rational pursuit of economic benefits. Their main theoretical and methodological approaches to the formation and implementation of the aspirations of economic entities to benefit have been generalized. The weaknesses and advantages of the scientific analysis of the indicated areas of economic doctrines are justified.
The economic behavior of actors is associated not only with their rationalistic motives, but also with the individual orientation of their aspirations, internal stereotypes and external constraints. The presence in aspirations of economic actors of aspirations to identify and identify their own economic interests with the interests of the technostructure and society, whose organic elements they consider themselves, is emphasized. External socio-economic determinants, which accelerate the reproduction of economic interests both at the micro- and macroeconomic levels have been identified.
The main characteristics of economic interests during the development of the society of the XX century has been revealed by the author depending on their content, objects and subjects, the formation and implementation, the dominant forms, the nature and motives, the objectives, the degree of implementation, the instruments of regulation, the nature of the manifestation.
Specific characteristics and social aspects of the interests of economic actors are determined, which form the basis of the modern theory of economic interests and determine the prospects for further scientific research.
Key words: benefit, reproduction of economic interests, economic thought, economic behavior, economic interest, interest, neoinstitutionalism, the newest historical school.

Література – 14

УДК 330.341.1

Н. С. Станасюк
Національний університет “Львівська політехніка”

ЧИННИКИ ФОРМУВАННЯ СПРИЯТЛИВОГО ІННОВАЦІЙНОГО СЕРЕДОВИЩА ДЛЯ РОЗВИТКУ ПРОМИСЛОВОГО ПОТЕНЦІАЛУ УКРАЇНИ

© Станасюк Н. С., 2017

Проаналізовано зміну позицій України у міжнародних рейтингах за основними інноваційними індикаторами та визначено фактори-стимулятори інноваційного розвитку промислового потенціалу. Запропоновано систему показників оцінювання факторів формування інноваційного середовища за такими індикаторами: розвиток наукового потенціалу; розвиток освітнього потенціалу; розвиток споживчого потенціалу; макроекономічна стабільність; розвиток бізнес-середовища; інвестиційна активність; розвиток ринку праці; розвиток інфраструктури; демографічна ситуація; екологічна стабільність. За допомогою економетричного моделювання визначений ступінь впливу факторів на інноваційний розвиток промислового потенціалу.
Kлючові слова: інновації, фактори, інноваційне середовище, промисловий потенціал.

N. S. Stanasyuk
Lviv Polytechnic National University

FACTORS OF FAVORABLE INNOVATION ENVIRONMENT FORMATION FOR INDUSTRIAL DEVELOPMENT POTENTIAL
OF UKRAINE

© Stanasyuk N. S., 2017

The current strategic goal of the country, aimed at building an innovative economy, reflects the logical process characteristic for the developed countries, where innovations are drivers of the economic development of the society. To achieve this goal is possible only under the condition of creation of a favourable innovative environment able to increase the usage level of the innovative potential of the country.
The aim of the article is to systematize factors of innovative environment creation in order to select stimulant factors capable to activate the innovative development of the industrial potential in Ukraine. Achievement of the defined purpose involves the consistent implementation of the following tasks: analyzing of the Ukraine’s place in the international rankings by major innovation indicators and determining the stimulant factors taking into account the experience of innovative-active countries leaders; distinguishing the influence level of the factors on the development of the innovative component of the industrial potential.
Country’s positions under the value of Global Innovation Index, Bloomberg Innovation Index and Global competitiveness index are analyzed in the article. It was found out that during the recent years the country has achieved significant innovation progress due to the improved indicators of the educational component, patent activity, concentration of high technology and obtained scientific and practical results. Also, there is a tendency to provide closer cooperation among science, business and the country, which should become the basis for the formation of the innovative economy in Ukraine.
In order to select the stimulant factors of the innovative development of industrial potential of Ukraine the following indicators are offered: the development of a scientific potential; the development of an educational potential; the development of a consumer potential; macroeconomic stability; the development of the business environment; investment activity; the development of the labor market; infrastructure development; demographic situation; environmental stability. The system of indicators of evaluation factors of the innovative environment creation is formed. Formalization of the innovative component of the industrial potential was carried out by finding the integral index, taking into account indexes which characterize the level of the innovative activity of industrial enterprises.
According to the results of the study of the macro factors influence on the development of innovative industrial potential it was found out that the main stimulator factors of the innovation processes in the country are the development of the labor market and compliance with the environmental sustainability. The obtained results should be considered in the development of the mechanism of public administration in the area of innovation in order to create a favorable environment for innovation in the country.
Key words: innovation, factors, innovative environment, industrial potential.

Література – 23

УДК 005.332.4-043.82:332.012.324
А. М. Турило, О. В. Корнух
ДВНЗ “Криворізький національний університет”
РЫЧАГ КОНКУРЕНТНЫХ ПРЕИМУЩЕСТВ ТРАНСФОРМАЦИОННЫХ ПРОЦЕСОВ В КОНТЕКСТЕ ЖИЗНЕННОГО ЦИКЛА И ЭКОНОМИЧЕСКИХ ВЫГОД КОРПОРАЦИИ
© Турило А. М., Корнух О. В., 2017
Заострено внимание на необходимости понимания влияния сложных процессов трансформации, управлении ими для обеспечения отдельных рычагов конкурентных преимуществ в условиях инновационного развития экономических систем разных уровней. Представлен условный пример влияния трансформации на жизненный цикл объекта, который трансформируется в процессе развития корпорации. Определена логика протекания процесса трансформации корпорации. Предложено определение “трансформационного рычага конкурентных преимуществ”.
Ключевые слова: трансформация, конкурентное преимущество, трансформационный рычаг конкурентных преимуществ, жизненный цикл корпорации, уровень конкурентности.
A. M. Turylo, O. V. Kornukh
Kryvyi Rih National State University
THE LEVER OF COMPETITIVE ADVANTAGES
OF TRANSFORMATION PROCESSES IN THE CONTEXT
OF LIFE CYCLE AND ECONOMIC BENEFITS OF CORPORATION
© Turylo A. M., Kornukh O. V., 2017
Statement of the problem and its relevance. Understanding the complex processes of transformation, their content and conditions allows significantly increase the efficiency of innovation and economic development of any business entity. Priority and leadership in ensuring the transformation processes of enterprises, and especially their intellectual property, are way to the formation and preparation of the individual levers of competitive advantage from the transformation processes.
Target of the study. To determine the period of non-competitive transformation during which ensured increase in the overall level of competitiveness of corporation and to obtain additional economic benefits.
Main results of the study. The effect of transformation on the life cycle of an object that is transformed in the process of corporate development is shown on a conditional example. The attention is focused on the fact that the processes of transformation not only prolong, but also qualitatively increase the life cycles of the object (product, process) and the corporation as a whole. And, on the conditional example, the advantage of the corporation was determined as a result of the beginning of the transformation processes in its activity.
Three stages of the transformation process in the corporation are presented. At the first stage, “weak” places are analyzed and identified in the process of innovation of the corporation and its technical and economic development.
At the second stage, a prognosis of the innovative development of the corporation is developed taking into account the identified “weak” places which significantly affect the economy of the corporation. Under the identified “weak” places in the process of corporate innovation, taking into account the general vector of innovativeness of its development, possible variants and types of transformation processes are considered and justified (transformation of a certain object, product or process in the activities of a corporation). This is the third stage.
The lever of competitive advantages from transformational processes or in other words the transformational lever of competitive advantages of the corporation (TLCAK) includes two main components in the general content: 1) period of non-competitive transformation (of a certain type); 2) level of quality (of a certain type) of the corporation transformation.
TLCAK is a period of non-competitive transformation, during which an increase in the overall level of competitiveness of the corporation and obtaining additional economic benefits.
Conclusions. The theoretical and methodological provisions and practical recommen¬dations examined in this study allow for a more in-depth study of the transformation processes in the corporation and the development of a sound policy for managing these processes on this basis. They allow to evaluate the influence of transformation on the life cycle of an object that is transformed in the process of corporate development and to determine the advantages of the corporation as a result of the beginning of the implementation of the transformation processes in its activities.
Key words: transformation, a competitive advantage competitive advantages transformational lever life cycle a corporation, level of competitiveness.

Література – 12.

УДК 336.14:352
Н. М. Цебенко
Дрогобицький державний педагогічний університет імені Івана Франка
ФІНАНСУВАННЯ ОБ’ЄКТІВ ВИРОБНИЧОЇ
ІНФРАСТРУКТУРИ ТЕРИТОРІАЛЬНИМИ ГРОМАДАМИ
В УМОВАХ БЮДЖЕТНОЇ ДЕЦЕНТРАЛІЗАЦІЇ
© Цебенко Н. М., 2017
Досліджено сучасний стан формування місцевих бюджетів в умовах бюджетної децентралізації фінансових ресурсів. Сформульовано основні завдання бюджетної децентралізації у контексті законодавчих аспектів досліджуваної проблематики. Визначено напрямки зміцнення фінансової бази органів місцевого самоврядування та їх інвестиційні спроможності у сфері виробничої інфраструктури. Проведено аналіз дохід¬ної частини місцевого бюджету Яворівського району Львівської області. Представлено проекти розвитку виробничої інфраструктури Львівської області у 2017–2018 рр.
Ключові слова: виробнича інфраструктура, місцеві бюджети, Державний бюджет, органи місцевого самоврядування, податкова система, реформа, децентралізація, регіони, міжбюджетні відносини, фінансова база.
N. M. Tsebenko
Drohobych Ivan Franko State Pedagogical University
FINANCING OF INDUSTRIAL INFRASTRUCTURE OBJECTS
BY TERRITORIAL COMMUNITIES IN CONDITIONS
OF BUDGET DECENTRALIZATION
© Tsebenko N. M., 2017
Developed industrial infrastructure is a prerequisite of a high level of organization of economic relations, a factor of sustainable development of production and acceleration of integration processes. Every single component of industrial infrastructure contributes significantly to the economic growth of Ukraine. Financial investment in production infrastructure sectors is essential for accelerating economic growth and the creation of jobs. The local budgets should ensure the solution of the tasks of functioning and socio-economic development of the territory, region, society and the problems associated with improving the methods of using financial resources by local authorities.
This article aims at revealing the problems of decentralization of local budgets, their solutions with the purpose of ensuring the successful social and economic development of the territories and industrial infrastructure of the region by strengthening the system of local self-government of Ukraine. It has required a study of the current state of the formation of local budgets in the context of budgetary decentralization of financial resources, the definition of the main tasks of budgetary decentralization, as well as the problems and ways to strengthen the financial base of local governments and their financial capabilities in the production infrastructure.
The main task which fiscal decentralization has to solve is the search for sufficient amounts of financial resources that would fully ensure financial authonomy of the local budgets in the budget system of Ukraine. Decentralization of budgetary financial resources expects local governments to provide larger powers in the direction of the implementation of programs for the development of industrial infrastructure in the regions of Ukraine. Capital investment in production infrastructure is one of the factors influencing the state to stimulate aggregate demand and capitalization of production by increasing the number of employed people and the need for additional production assets.
Due to the introduction of a new model of financial support, local budgets will receive an additional resource in the total fund in the amount of more than 22 billion UAH in 2017. In general, taking into account the balance of intergovernmental transfers, more than 40 billion UAH will be received. The introduced changes will enable local budgets to use funds for various purposes. The infrastructure facilities, such as roads, communications, engineering facilities, will also receive the necessary financial resources for the development and reconstruction.
The first step of decentralization reform was the transfer of financial instruments to the local places, which significantly increased the incomes of the citizens. Due to the decentralization, local budgets grew by 44 billion UAH in 2016 (50 %) in comparison with 2015. In 2017, they are expected to grow by more than 30 billion UAH. Moreover, in 2017, local budgets will receive an additional grant from the state budget to finance the transferred costs of 14.9 billion UAH. One of the main functions of local government in the context of financial decentralization is the formation and support of projects for the development of industrial infrastructure. The implementation of each project will provide new jobs, new opportunities for existing enterprises, as well as additional revenues to the budget.
Thus, at the present stage of the formation of the Ukrainian economy, a significant step forward in reforming intergovernmental fiscal relations has been made, as well as the appropriate changes to the legislation have been made. The mechanisms for budget financing and equalization have been changed, which provided opportunities for the development and renovation of industrial infrastructure in the regions. During the study, it has been found that the local councils and communities were not ready for changes, especially in the process of uniting communities, setting tax rates, and allocating funds under the new leveling system. Provided that the legislative and organizational problems are resolved, local budgets in the future will be able to have sufficient funds to fulfill the delegated authority in the sphere of industrial infrastructure.
Key words: industrial infrastructure, local budgets, state budget, local governments, tax system, reform, decentralization, regions, intergovernmental relations, financial base.

Література – 26.

УДК 338.242; 339.97
М. В. Шарко, Н. В. Гусарина*
Херсонский национальный технический университет,
*Национальный университет кораблестроения им. адм. Макарова
ВЛИЯНИЕ НОРМАТИВНОГО ПОЛЯ ИНСТИТУЦИОНАЛЬНОЙ СРЕДЫ НА ВЫХОД ПРЕДПРИЯТИЙ ВО ВНЕШНИЙ РЫНОК
© Шарко М. В., Гусарина Н. В., 2017
Выполнен анализ объемов внешнеэкономической деятельности. Рассмотрена динамика экспорта и импорта товаров и услуг. Представлена структура функций нормативного поля формирующих институциональную среду регулирования внешне¬эко¬номической деятельности. Рассмотрены пути и способы выхода промышленных предприятий на внешний рынок. Предложена схема взаимодействия составляющих элементов информационного обеспечения менеджмента предприятий при разработке управляющих инструментов. Выполнено моделирование возможных сценариев и рекомендаций по долговременному присутствию предприятий на внутреннем и внешнем рынках.
Ключевые слова: нормативное поле, внешний рынок, неопределенность, государст¬венное регулирование, хозяйственная деятельность, моделирование.
M. V. Sharko, N. V. Gusarina*
Kherson National Technical University
*National University of Shipbuilding
INFLUENCE OF THE INSTITUTIONAL ENVIRONMENT NORMATIVE FIELD ON ENTERPRISES ENTERING FOREIGN MARKET
© Sharko M. V., Gusarina N. V., 2017
The aim of the research is to study the influence of institutional environment on the industrial enterprises entering foreign market in the conditions of modern economic situation. For the achievement of the stated research aim the next tasks have been marked and decided: analysis of the state of Ukrainian foreign economic activity, analysis of advantages and reasons of domestic enterprises entering the foreign market, analysis of structure and functions of the governmentally controlled normative field, recommendations on the long duration presence of enterprises at the foreign market. Current and perspective status of Ukrainian enterprises economic activity is considered. Research of Ukrainian foreign economic markets testifies that the situation is not stable. Sharp reduction of export and import volumes and the exceeding of the import volumes above the export ones are related to the change of reference-points of domestic enterprises to the foreign market. Practically complete loss of Russian markets resulted in the decline of production and realization of products volumes but on the other hand this fact became a stimulus to the search of new markets, updating of the production capacities and the hunting for the new strategic business-partners. Influence of the foreign economic activity institutional environment on the enterprises entering the foreign market requires permanent research, because in modern economic terms a situation changes constantly. The dynamics of commodities and services export and import are presented. It is shown that institutional environment as the field of co-operations of subjects of productive activity and economic mutual relations change in complex proportions. On the one hand the changes of institutional environment realize social interests of population and represent the place in the system of productive relations. On the other hand, these relations stabilize an economic order through the norms, rules and organizations. For many enterprises the domestic market is rather limited. In the conditions of the crisis phenomena intensifying and the domestic market supersaturating, the advantage of the development is given up to the foreign markets. Therefore the far of enterprises try to enter these markets. Foreign markets are considerably more attractive on the volumes of potential profits. The structure of the normative field functions which form the institutional environment of foreign economic activity regulation is presented in the paper. The vault-analysis of the researches is executed. Changing of the strategic reference-points and attractive markets for the domestic managing subjects, advantages and scenarios of enterprises’ development at their entering the foreign market are educed. It is shown that in the conditions of vagueness of the influence of the environment the acceptance of administrative decisions are produced with the certain stake of risk. Modeling of possible scenarios and recommendations are executed on the long duration presence of enterprises on domestic and foreign markets. Ways and methods of industrial enterprises entering the foreign market are considered.
Key words: the normative field, foreign market, vagueness, government control, economic activity, modeling.

Література – 17.

УДК 338:664
Л. А. Шергіна, А. Й. Жемба*, Ю. I. Пономарьова
ДВНЗ “Київський національний економічний університет ім. В. Гетьмана”,
*Національний університет водного господарства та природокористування
АНАЛІЗ ТЕНДЕНЦІЙ І ПЕРСПЕКТИВ РОЗВИТКУ ПІДПРИЄМСТВ ХАРЧОВОЇ ПРОМИСЛОВОСТІ УКРАЇНИ
© Шергіна Л. А., Жемба А. Й., Пономарьова Ю. І., 2017
Аналізується діяльність підприємств харчової промисловості у нестійких економічних умовах. Проаналізовано основні фінансові результати підприємств та дина¬міка інвестицій в харчову промисловість. Розглянуто загальні тенденції функціо¬нування харчової галузі та чинники, що впливають на стан і перспективи розвитку галузі в Україні. Виявлено основні зміни щодо стану активності підприємств харчової промисловості на ринку. Доведено, що високоефективні підприємства харчової галузі здатні забезпечити стрімке зростання усієї галузі, що приведе до підвищення рівня її інвестиційної привабливості.
Ключові слова: підприємства харчової промисловості, нестійкі економічні умови, індекси виробництва і реалізації, обсяг капітальних інвестицій.
L. A. Shergina, A. I. Zhеmba*, Y. I. Ponomarova
SHEI “Kyiv National Economic University after named Vadym Hetman”,
*Natіonal Unіvеrsіty of Watеr and Еnvіronmеntal Еngіnееrіng, Rіvnе
ANALYSIS OF TENDENCIES AND PROSPECTS OF DEVELOPMENT
OF FOOD INDUSTRY ENTERPRISES OF UKRAINE
© Shergina L. A., Zhеmba A. I, Ponomarova Y. I., 2017
The article analyzes the activities of the food industry in a fragile economic environment. Effective, high-performance, dynamically growing food industry is a priority in ensuring economic security of the state and achieving high national competitiveness.
Food industry of the country has extremely favorable conditions for its effective development. Food industry of Ukraine belongs to more than twenty sub-sectors, the most important of them are sugar, meat, fluor, cereals, wine, milk processing, canning and others.
The aim of the article is the food industry activities analysis in unstable business environment during recent years in Ukraine. Tasks are set to achieve goal : to examine the General state of the food industry; to identify the main trends accompanying the development of the food industry; to identify and justify the ways of stabilizing production and increasing the export potential of ukrainian industry .
According to the analysis of the food industry , production it decreased in 2016 comparing to 2011 by 4063,1 thousand tons. The volume of white crystalline sugar, fluor, bread and bakery production increased. Production of unrefined sunflower oil, poultry.
The index of industrial production in 2016 compared to 2011 decreased by 23.8 %, and food production – by 19.6 %. Due to rising labor costs through adverse weather conditions, also negatively affected by rising prices for seeds, fertilizers and fuel.
The decrease in production volumes of the food industry in led to a decrease in the volume of its implementation. Due to rising food prices, decreasing incomes, unfavourable economic conditions.
The calculations allow us to conclude that in 2016 in comparison with 2011 average producer prices grew in all product groups. Prices most increased on such products: butter and hard cheese, semi-smoked sausages, sausages, milk and dry cream, beef and pork. Due to the increased cost of production, reduction in livestock and rising prices for these products on world markets.
Identified the following major changes relative to the state of activity of food industry enterprises in the market for 2011–2016: the increase in production volumes, although the seasonally adjusted value of this indicator is observed a small decrease; the increase in demand for products in domestic and foreign markets.
Capital investment in the food processing sector decreased by 882,0 mln. The share of investment in the food sector amounts to 12.9 % of the total. The deterioration of the economic situation reduces the growth rate of investments in the food industry.
In 2016, the share of the food industry that made a profit reached 73,6. Despite progress in increasing profitability, overall financial performance in 2016 is unprofitable, namely: -15750,2 mln. This is due to a decline in food production, rising prices of basic food products and reduced welfare.
We believe that the positive factors in the development of the food industry are: well-developed production infrastructure industry, high market capacity due to internal and external demand, favorable geographical location and climatic conditions, low competition, and others. Negative or unfavorable factors in the development of the food industry at the macro level are: lack of political commitment, low international ratings of the country, lack of regulation of land relations, a significant level of bureaucracy and corruption, unstable legislation, low Executive discipline in government and management, a significant rate of inflation, low purchasing level, poor infrastructure of the financial market, economic instability, high tax burden and others. It is proved that effective enterprises of the food industry is able to provide rapid growth in all sectors that will lead to higher level of its investment attractiveness.
Key words: food industry, unstable economic conditions, sales index, production index, capex.

Література – 8.